Google’s John Mueller pointed out that although 301 redirects are generally never viewed by Google.com as web links, the back-links aiming to the rerouted web page may go through to the web-page.
However, “301s are mainly utilized as canonical functions” with the search engine, this person mentioned.
John published in Twitter, “No, we would not count [a 301 redirect] as a backlink.” “It’s a lot more a helper by selecting the canonical WEBSITE ADDRESS across a collection of URLs,” the guy added.
John added, “Nonetheless, web links to the rerouting LINK might be viewed as hyperlinks to the redirection target.”
Below is the tweet:
In the past I believe a redirect was treated in a similar way to a link. It is kind of like an instant link. This is where the PageRank loss thing came in. Now it is different. I believe it is considered like a canonical. Instead of being a “link” the URLs are grouped as one ???
— Tony McCreath (@TonyMcCreath) April 3, 2019
Right now we can absolutely enter into the argument regarding 301s successfully pass link juice compared to 302s, and so forth…